According to data from the Brazilian Franchising Association (ABF), Rio de Janeiro is among the 30 best cities in Brazil to open a franchise. According to the research, which considered the number of units and networks open and their growth in the regions.
In addition, the aesthetics sector has been growing throughout the country. According to data from the Brazilian Franchising Association (ABF), Brazil is the fourth largest market for aesthetics and beauty, behind only the United States, China and Japan.
Also according to the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry, (ABIHPEC) the sector grew about 567%, involving more than 480,000 professionals. In the franchise business, in the area of Health, Beauty and Well-being, approximately R$34.2 billion was earned.
Rio de Janeiro itself is the second most beauty-consuming Brazilian state, according to data from the Union of Cosmetic products and personal hygiene industries of the State of Rio de Janeiro (Sipaterj).
Thus, all these promising data in the area, made the couple Sabrina and Gustavo Theil, married for 21 years, to invest in Ad Clinic, one of the fastest growing aesthetic franchises in Brazil and that promises to be much more than an aesthetic clinic.
''Throughout our professional lives we have worked in other franchises but we have decided to invest in Ad Clinic, mainly because they are aligned with our ideals. We believe in the concept and longevity of the brand, which is to promote health and well-being, contributing to the construction of self-esteem and dreams of our customers. This is our purpose, so much so that we have already started the operation of 2 more stores in Rio de Janeiro, one in Barrashopping and the other in Park shopping Jacarepaguá'', comments Sabrina.
Even with the number of aesthetic franchises increasing, they say they do not worry about the competition, after all the network offers more than 100 facial and body aesthetic procedures, and all novelty abroad is soon inserted in clinics.
''The competition is great, but we believe in the differential of the brand with the offer of complete services, where our customers can take care of the hair strands at the feet, they will feel cared for, welcomed and valued, and few places can say that they offer it to customers'', concludes Gustavo.
Data from the Credit Protection Service (SPC) showed that six out of ten people say they are "bodes" and more than 60% consider that caring for beauty is not a luxury in itself, but a necessity. Of these, more than half expressed that spending money to improve physical appearance is worthy of investment, especially with the contemplative feeling after some procedure performed.
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