Bad Bunny delivered the first all-Spanish Super Bowl halftime show on February 8, 2026, at Super Bowl LX in Santa Clara, California. Puerto Rican star Benito Martínez Ocasio turned 13 minutes into a pan-American statement, featuring Lady Gaga and Ricky Martin without English concessions. The set dominated with Caribbean colors and Latin rhythms.
Pan-American Stage Explosion
Kicking off with “Tití Me Preguntó” and “Monaco,” the show blended reggaeton, mambo, and dancers from Mexico, Brazil, Chile, Puerto Rico. Ricky Martin bridged 90s Latin explosion to Bad Bunny’s 10 billion 2025 streams dominance. Gaga added global pop crossover. Screens flashed “We’re Still Here,” affirming Latino presence in America.
Washington Political Backlash
President Donald Trump fired back on Truth Social, slamming lack of “traditional patriotism” and American anthems. Post hit 50 million views fast, fueling 2026 immigration debates in Congress. GOP saw direct challenge to deportation policies; Democrats hailed diversity. Youth demo (18-34) drove TV retention peak.
Raw Cultural Authenticity
Unlike sanitized Latin acts, Bad Bunny kept it unfiltered: pan-American flags from Canada to Argentina flooded the field, lyrics raw on migrant identity. Choreo mixed Cuban salsa, Colombian cumbia, Brazilian funk, mirroring 20% US Latino population. $30 million production favored regional stories over ads.
Geopolitical Finale Frame
Closing with 35 American nations’ flags during “God Bless America,” Bad Bunny named each country, reclaiming “America” for the continent. Viral clip racked 200 million TikTok shares in 24 hours, defining 2026 imagery for 150 million global eyes.
Viewership Records Shattered
132 million US viewers topped 2025 by 12%, Nielsen’s highest halftime ever. Netflix/YouTube streams hit 500 million in 12 hours. Bad Bunny boosted Latino soft power; Spotify shares rose 8%. Spanish cements future American pop dominance.
